Top Toys For Christmas 2023 Unveiled By DreamToys

The Toy Retailers Association has unveiled their DreamToys Top Toys For Christmas 2023 to help families make informed decisions when buying toys for the festive season.

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Our Favourites From Dreamtoys Top Toys For Christmas 2023

There are 20 toys listed in the DreamToys Top Toys For Christmas list covering a broad age range and budget. And having been invited up to have a sneak peek at them all and watch them in action these are some of my favourites…. not that any of the others were bad!

• Beast Lab
• Harry Potter Hogwarts Castle & Grounds
• Hot Wheels City Ultimate Hauler
• Miniverse – Make It Mini Kitchen
• Pictionary vs AI
• Pokémon 151 Elite Trainer
• Squishmallows 7.5″

Full List OF DREAMTOYS TOP TOYS FOR CHRISTMAS 2023

The full list of 20 DreamToys Top Toys For Christmas is in the table below with links to some key toy brands websites.

All prices quoted as RRPs, market price may vary from retailer to retailer.

Top Toys Selection Process

Who is involved

Dreamtoys top toys for Christmas are selected by an independent panel of toy retailers and toy experts from a range of small independents to large national chains. They are seen as one of the most authoritative predictions of what are expected to be the hottest new toys on the high street this festive season.

How They Choose Their Toys

This year, the panel expanded its selection from 12 to 20 toys to showcase a wider mixture of ranges. The panel of retailers picked these toys based on the value they bring to playtime, the play patterns they inspire, the emerging trends they represent, or as the hero line in a range of toys that offers price points for every budget. All toys were chosen to provide inspiration to gift givers across all ages and budgets. 

“The panel’s decision to increase the DreamToys top list to 20 toys is in recognition of the fantastic range of products currently available in the market,” commented Paul Reader, chair of the DreamToys selection committee. “Christmas is a magical time of the year, particularly for children, and this list provides gift givers an authoritative and independent view on what we believe will be the most requested toys to help make that all-important purchasing decision.” 

“From the year’s biggest blockbusters, tech-inspired crossovers and toys that promote sensory exploration through to products that create curiosity and anticipation, this year’s list is a representation of what the UK toy industry has to offer. The top 20 will be highly sought after, so if families have a particular product in mind, my advice is to shop early to avoid disappointment. However, if you are simply looking for inspiration, I’d implore everyone to visit their local toy shop and speak to experts who can help suggest the perfect gift for under the tree.” 

Melissa Symonds, Executive Director of UK Toys at Circana (the toy data tracking experts), added “With more than £1bn spent on toys each Christmas, the festive season remains the most important time of year of the toy industry. Much of this spend is influenced by gift guides, with 55% of parents saying they use toy lists as guides to buy gifts for their children”

“The UK toy industry continues to be one of the most competitive markets for consumers to buy good quality presents at affordable prices during the Christmas shopping season.”

What Is The Toy Retailers Association?

The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices with respect of toy safety and consumer rights requirements. It acts as both a watchdog and a persuader to ensure fair play for toy retailers and the consumers of our toys. It also organises DreamToys annually.

The Selection Panel

The DreamToys selection panel was made up of the following members of the Toy Retailers Association:

AIS (buying group), Argos/Sainsbury’s, The Entertainer, Daniel Stores, GAME, Kids Stuff Toys, Smyths Toys, Toymaster (buying group), Toys n Tuck, Toy Town. The committee provides representation across the specialist national, specialist independent, grocer, buying group and department store toy categories. The group was supported by market analysts from Circana.

About Circana

Circana provides global information and advisory services to drive better business decisions.  By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth.  Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games.  For more information visit www.circana.com.